Vicki Cravens - Author - Carrots are for Closers

In this episode of Growing Your Business with Buddy Broyles, author Vicki Cravens shares how her dachshund Farley inspired her new book Carrots Are for Closers. What began as a playful nod to "coffee is for closers" evolved into a creative business guide that distills eight dachshund traits into memorable, easy-to-apply lessons for entrepreneurs. With humor, photos, and Farley's own "voice," the book is as entertaining as it is practical—perfect for business owners, students, and anyone who loves pets and personal growth. Vicki also highlights her journey as a first-time author and how embracing creativity, curiosity, and resilience can help people grow both personally and professionally. Find it here on Amazon Five Key Takeaways From Corporate to Creative – Vicki left a career in high-tech marketing to build Tetra VGM with her husband, blending video production, mentoring, and content creation. The Birth of the Book – Inspired by her dachshund Farley (and a nod to Glengarry Glen Ross), Vicki created Carrots Are for Closers: Business Lessons from a Small Dog with a Huge Personality. Eight Traits for Success – The book ties dachshund characteristics—friendliness, independence, intelligence, communication, creativity, curiosity, resilience, vigilance—into practical business lessons. Business with Heart – Written partly in Farley's quirky "voice," the book balances humor and photos with serious insights, making it approachable for entrepreneurs, students, and pet lovers alike. Resilience as a Theme – Farley's real-life recovery from a spinal injury mirrors the perseverance entrepreneurs need to overcome obstacles and keep moving forward.   Recorded at the Blue Mic Studios in Plano: https://www.bluemicstudios.com/ https://caddooffices.com/