Victor Santos / Liv Up on do-or-die mindset, challenges of building a D2C frozen food company in LatAm and the most important lessons of his entrepreneurial career

February 2: For this episode of the J Curve I am thrilled to bring you my conversation with Victor Santos, founder and CEO at Liv Up, a São Paulo-based D2C healthy frozen food company that has raised over $70M from the likes of Kaszek, ThornTree Capital Partners, Lofoten Capital and many more. In today's episode we will discuss: 1. What are the core skills required to manage complex businesses that combine tech and operations capabilities? 2. What are the most important lessons of Victor's entrepreneurial career? Disclaimer: it has everything to do with managing expectations and controlling your own destiny. 3. What is Victor's advice to founders building a D2C business in Latin America? 4. What is Liv Up's approach towards building a win-win relationships with small rural farmers? 5. From a small kitchen to to a one and a half football field facility: how did Liv Up evolve and what's next? If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our newsletter on our website https://www.thejcurve.com and follow us on Spotify or Apple. The J Curve on Instagram: https://www.instagram.com/thejcurvepodcast/ Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass). Olga on Twitter: https://twitter.com/olgamaslikhova Olga on LinkedIn: https://www.linkedin.com/in/olgamaslikhova/ Olga on Instagram: https://www.instagram.com/olgamaslikhova/