Victoria Searl - The Future of Hospitality Lies in Customer Data

In this episode of Captive Conversations, I sit down with Victoria Searl, founder of DataHawks, to unpack her career from running pubs at 18, to senior sales & marketing leadership, to building a platform designed to turn hospitality data into action.We cover:✅ Early lessons from running pubs and learning ops the hard way✅ Sales and marketing at major brands under private equity pressure✅ Why operators collect endless data but struggle to act on it✅ Building DataHawks to help operators focus on what really matters✅ How to balance people, process, and tech in hospitality💡 Standout quote: “Hospitality is easy when everything’s going well. Real hospitality is tested when something goes wrong.”If you’re in sales, ops, or tech, this one’s packed with nuggets of genius.