Videesha Boeckle, Altitude: The Untapped Opportunity in Small Business Tech

What if the biggest opportunity in business isn’t startups or big corporations—but the millions of small businesses hiding in plain sight?In this episode of Unsung, we sit down with venture capital leader Videesha Boeckle (altitude VC) to unpack why the SME (small and medium-sized enterprise) space is becoming one of the most exciting—and overlooked—markets in Europe.We dive into:Why small businesses make up 99% of all companies—and where the real growth is coming fromWhy most investors ignored SMEs (and why that’s changing fast)How AI and new technology are finally making small businesses scalableThe rise of “one-person unicorns” and leaner, more profitable companiesReal-world use cases—from electricians to accounting and invoicingThe tech small businesses should actually adopt (and what to avoid)Why revenue growth matters more than cost savings for SME ownersWhat the future looks like for small business operators across EuropeTimestamps:00:00 – Intro & why SMEs are overlooked02:00 – Videesha Boeckle’s background & journey into VC09:00 – What Altitude VC does differently12:00 – The SME opportunity (and why it was ignored)16:00 – How AI & tech are changing small businesses22:00 – New founder trends: solo operators & lean teams26:00 – Case study: electricians, trades & vertical software30:00 – Practical tools, automation & what SMEs should do nowWhether you’re running a business, thinking about buying one, or just want to understand where the future of work is heading—this episode is packed with practical insights and fresh perspective.🎧 If you’ve ever felt overlooked as a small business owner… this one’s for you.