Video, AI and the Human Touch

Matt Copper from Textra Video discusses the changing role of video in business communication, how technology, AI and automation is changing video production.The conversation covers the importance of script quality, production values, editing, brand protection and audience engagement. It also explores how Textra Video combined artist-created assets with software automation to make video more accessible for organisations, particularly for learning, training, explainers, marketing and customer communication.The discussion ends by considering personalised video, messaging-based distribution and the continued role of human creativity.More insights and videos at https://www.ro-ar.com