Video Content Marketing - #044

With video making up over half of all internet traffic, it's increasingly difficult for business owners to overlook it as a marketing opportunity goldmine. The belief that it's complicated, time-consuming, and expensive is simply old-fashioned. Just a few short minutes with a camera or smartphone and you have a powerful tool that can drastically transform your business.   In this episode, Adam breaks down video content marketing to better understand it's importance and how you can strategically use it to benefit your business [includes free downloadable template].   Episode Discussions:   Stats and projections that verify the impact of video consumption The crucial keys to creating valuable content How to 10X your video content marketing results The importance of appropriately targeting your market Ways to optimize your video for user experience How to give customers more opportunity to find and consume your content What type of videos are worth paying to promote and why The difference between marketing and advertising How to quickly and easily create your own video ad for free Simple instructions on how to download and use the "60 Second Video Ad Template"     3:58 1.   Video Makes up over half of all internet traffic. By 2019, estimated to rise to 80%. Facebook generates over 8 billion video views daily. Snapchat is 1/15 the size of Facebook and generates 7 billion daily views. One of your customer's most preferred forms of content to consume.   4:57 2.   Content The key to creating valuable content is to Answer customer questions Solve their problems Add value to their lives When you begin creating content, have your customers in mind. Research what questions or problems they have. Create your content. Listen to episode 42, "The Power of Content Marketing for Small Business" for more content marketing tips! "A few minutes of preparation ahead of time will literally 10X your reach, your impact, and results." 5:59 3.   Marketing Makes for bigger and better results in a lot less time. Should be appropriately targeted: Have a clear understanding of ideal target market and who you're trying to reach. Ensures you're using the correct tools and gives highest probability of success. Optimize for user's experience: Readable - include captions and subtitles Search engines - use relevant keywords in title, tags, and descriptions Give customers more opportunity to find and consume your content on their preferred channel/platform: Upload video to YouTube, Facebook, and embed it on your website. Invest in promoting successful and well-received videos. Will reach more potential customers and clients faster.   8:00 Video Advertising Advertising and marketing are not the same: Marketing: bigger, overall picture Advertising: specific subset of marketing "The 60 Second Video Ad Template" - Use this free download to quickly and easily create YouTube, Facebook, and Instagram video ads for your business! Simple plug and play script Add your own keywords Shoot video on your smart phone or use a videographer Keep it at 60 seconds to use on Instagram and other video channels with time limitations   Email Adam with your "60 Second Video Ad Template" success stories! [email protected]     Mentioned in this Episode: Freebie download - "The 60 Second Video Ad Template" Or go to AdamErhart.com/VideoAdTemplate MMP episode #42 - "The Power of Content Marketing for Small Business"   Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts