Video Content Marketing - For My Hospitality Property | Ep. #163

The future of video marketing is here and if you are not using it in your marketing strategy, you’re losing bookings. If you own or manage a hotel, resort, inn or bed & breakfast, stay with me to find out why you need video and how you can get your own.Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson.Today, I am going to talk about Video and Your Hospitality Property.Okay, I want you to use your imagination. Imagine you want to get away, to unwind, to a hotel, resort, inn or bed & breakfast.Okay, I want you to use your imagination. Imagine you want to get away, to unwind, to a hotel, resort, inn or bed & breakfast.You go to your favourite hospitality property booking engine to search for a property. You find a location and a property that looks promising. You go through the booking procedure only to find out the hotel is full for those dates you have available.You like the area and find another property just down the street and want to do a little more research. You go to their website but are disappointed.The rooms look small, dark and dingy and do not feel very welcoming. Compared to your first choice, it looks second-rate but the location is perfect and it is cheaper.So you give it some thought and then say “What the heck”. You book the place. A few days later you arrive at the hotel, walk into a very nice lobby and you try to remember if you had seen a picture of this lobby on their website. You don’t remember.The check-in is very friendly and efficient and you make your way to your room.What happens next is totally unexpected.You walk into your room and just stand there – shocked! Your first thought is “What are the owners thinking? This room is amazing!”The room was large, beautiful, well lit, with very elegant décor. You were not expecting this.The room you saw on their website was nothing like this. To be honest, the room looked twice as nice as the original property you wanted to book and was less expensive. Do you see where I am going with this story? According to statisticbrain.com hotel bookings (2012)Per cent of all travel reservations made on the internet 57 %Per cent of same-day hotel reservations made from a smartphone 65 % And these numbers are only going up.Do you think many hospitality property owners realize how much money they are losing by not showing their properties in the best light possible?If you can’t wait until the end and are wondering how you can get your own videos for your property and save, visit https://www.KeystoneHospitalityDevelopment.com/MyPropertyVideos Why do you think many hospitality property owners end up in this situation?Based on experience, I have a few thoughts.I’m going to give you 10 more reasons you need video marketing and how to do it…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY CONSULTING:https://keystonehospitalitydevelopment.com/KHDC163Find out how to get your own videos herehttps://video.keystonehospitalitydevelopment.com..⇒ And don’t forget to join the “6 Day Challenge” here:https://keystonehospitalitydevelopment.com/6-day-challenge-log-in-here/RESOURCES & LINKS MENTIONED IN THIS EPISODE:The Keystone HDC Training Tutorialshttps://courses.keystonehospitalitydevelopment.com/Keystone HDC Post DownloadsWe add to them every month.https://KeystoneHospitalityDevelopment.com/KHDC140Join our community in “The Hospitality Property School Group” – Check it Out for One Full Week for Only $1https://keystonehospitalitydevelopment.com/membership-siteRESOURCES & LINKS MENTIONED IN THIS EPISODE:Keystone HDC Post Downloads We add to them every month.https://KeystoneHospitalityDevelopment.com/KHDC140Say hi on social:Facebook:https://www.facebook.com/KeystoneHDCTwitter: https://twitter.com/KeystoneHDCLinkedin: https://www.linkedin.com/company/keystone-hospitality-development/Listen to The Hospitality Property School Podcast here:https://keystonehospitalitydevelopment.com/itunes-podcasthttps://www.spreaker.com/keystonehdcYouTubehttps://youtu.be/Hm4Dr-kf4tYHospitality Property School is a division of Keystone HDC