Video Game Marketing. New Business Models, Events and Tony Hawk Pro Skater 2!

On this episode of The Marketing Show we pick up our Gameboy's and dive deep into the world of Video Game Marketing. The gaming space is one that is underpinned by an immense culture and nostalgia. From that culture comes an extremely engaged and loyal audience that will spend big to stay up to date with the latest titles, consoles and upgrades. The industry is driven by a drumbeat of physical events like E3 and PAX that hardcore fans learn and sample the latest from the biggest gaming companies. Other key principles we explore are the different business models being employed, the use of hype and esports. We also have a super cool case study from Wendy's on how they were able to leverage a key moment within the game Fortnite to drive a contextual relevant campaign to their target audience in a way that brought their core proposition to life. If you like the show, please leave us a 5 star rating and review on Apple Podcasts!