EPISODE · Nov 13, 2018 · 26 MIN
Video Marketing Across the Customer Journey with Britta Schellenberg of Brightcove
from The Business Of Marketing · host Content Monsta and Carter Media Group
This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of what types of video go where, when, and to whom. Also how Salespeople can get into the game and use video as well. We discuss video usage at the stages of:AwarenessEngagementConversionRetentionView list of previous shows at https://contentmonsta.com/the-business-of-content-podcast/ A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.
What this episode covers
This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of what types of video go where, when, and to whom. Also how Salespeople can get into the game.
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Video Marketing Across the Customer Journey with Britta Schellenberg of Brightcove
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