Video Marketing: Strategy and Trends for 2025

In this weeks episode of the FilmTalks podcast we explore the evolving landscape of video marketing in 2025. It asserts that traditional video advertising is losing effectiveness, replaced by engaging, value-driven content. AI-powered video personalisation and automation are highlighted as key strategies. The rise of interactive and shoppable video, alongside the dominance of short-form vertical content, is also discussed. The podcast urges businesses to adapt by experimenting with AI, embracing short-form video, and prioritising authentic storytelling to stay competitive. To this end, a free consultation is offered to assist businesses in developing winning video marketing plans. This podcast is made by AI @studio86