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Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove

EPISODE · Nov 10, 2022 · 43 MIN

Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove

from The Business Of Marketing · host Content Monsta | A. Lee Judge

In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing.Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.Conversation points:Levels of Enterprise Video PlatformsWhen to advance to the next levelEvery company a media company: Success examplesPolished vs Quick but Effective is there a place for both for large enterprises?Remote Production - What have you seen in terms of its use? A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast-listening platform. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.

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Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove

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