Video Podcasting: The Key to Unlocking Unlimited Content - Teacher: Rich Cardona

Long form video is the new way to create almost unlimited content for your business. But how do you turn that long form video into relevant content that will feed every single marketing channel relevant to you? Today in our lesson, we're talking video podcasting. Should you have an interview podcast or go solo? How often should you publish your podcast? And how do you repurpose a big in depth piece of video content into smaller relevant pieces of content that will work for you? Here we go. Hello and welcome to the Useful Content Podcast, and today we have a brand new teacher in the useful content classroom. Rich Hi Rich. What's going on? I'm excited to be here. Thanks for having me, man. Great to have you on, man. You've been on LinkedIn with me for a little while and I think I inserted myself into the middle of your journey, ending up where you are right now, running this video podcasting agency. Could you tell the people about what you do and how you make useful content for your clients? Absolutely, uh, as a lot of us know, Uh, you know, you have to scale your content in order to scale your brand, and that's exactly what we do. Uh, we try to do it through video podcasting, which is a way to just all the effort, uh, that you need, but boil down into maybe a one hour show, right? So try and multiply the content way you can multiply the touches and the places you can show up and do it across all the mediums that actually matter, which, uh, are obviously, you know, a written medium. Video medium and then the audio medium, which are three totally different audiences. So we try and cater to all your audiences and that's the purpose of a video podcast, and that's how we'd love to help people. So, I mean, when, when you think about how you repurpose your content, particularly from a video, content perspective, starting video first 'cause that's what you do. I know that you ran a video agency before video production agency before and you transitioned into video podcast. Um, what caused you to change from that into video podcasting? Oh man, that, that's a great question. I like legitimately. Great question. No one has asked me that. I, I think, I was doing a lot of talking head, uh, content for CEOs and I really enjoyed that. And I call it a show up and shoot model where I would travel to you and I'd be like, okay, let's bang out, you know, in the next few hours, let's bang out, uh, you know, 40 something pieces of content. So at three pieces of content a week, that's, you're good for three months and you don't have to see me for all that time. And I like that model a lot. And, and we will rarely still do that, but what I realized was, You know, just, you're just going for the quantity at that point. You know, you're just kind of trying to get your hook, you're trying to get the meat and you're trying to get, you know, the c t A in the end and you're trying to do it all in 60 seconds or less. as we know, even though you have up to 90 seconds on a lot of these short form platforms that are, are specifically platforms that cater to short form, it just gets less and less. It's like, dude, you need to be interesting 0.5 seconds into that thing, whatever it is, because everyone's in scrolling mode, right? So, Uh, had been a podcaster as you are, and I was a fan of podcasts, and I just realized that there was just so much more meat in long form content, and I'm like, I do it. know, some of these people are just fantastic storytellers. Like, why are we kind of shoving them into a corner? Just because that seems to be what's hot right now. Podcasting has been growing steadily year, over year, over year. So, uh, the pivot just became As a way for people to not have to rush and just cater to algorithmically driven platforms and just, you...