Video: Seth Werkeiser Invites Me Over To Hang

On Friday morning, I went live on Substack with my pal Seth Werkheiser over at Social Media Escape Club to talk about my massive live album project with The Wild Honey Collective, and oh so much more. What began as a simple chat about the details of my project quickly evolved into a dialogue on the overarching importance of storytelling, and the power of permission.In our conversation, I walk Seth through the machinations of the Wild Honey project, including the details of how we’re planning to record, mix, master, promote, and release a record on a shoestring budget, while also compiling footage for a documentary and concert film. It is a wildly ambitious project, and feels like a Sisyphean task.Seth and I tackle the issue of raising real dollars through a crowdfunding campaign for a project like this in a world where consumers are so used to getting their music and film for something close to free. We cover the high and lows of steering your own creative ship for a living, and the loneliness that can come with the artistic pursuit.There is some frank discussion about Substack’s ongoing Nazi problem, and what our obligations as creators on the platform might be to help reform Substack before we begin jumping ship. This leads us straight into a deep discussion about the power of permission and representation. This is a wide ranging chat with a fun and curious dude. It was also kind of fun to be “on the other side of the mic”. Thanks so much to Seth for the invite and to all of you who joined us live. Cheers,Matty C Get full access to What Am I Making at whatamimaking.substack.com/subscribe