EPISODE · Sep 19, 2025 · 23 MIN
VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences
from Strictly Business · host iHeartPodcasts
The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants — including the NFL — to provide what it says is a more accurate picture of cross-platform viewership. See omnystudio.com/listener for privacy information.
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VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences
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How long is this episode of Strictly Business?
This episode is 23 minutes long.
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This episode was published on September 19, 2025.
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