Videos Tips for Associations with VideoRequest's Terry Nawrot

Our guest on this episode of The Member Engagement Show is Terry Nawrot, co-founder and CEO of VideoRequest, a video creation, editing, and sharing platform. Terry talks about the many ways associations can use video and make video creation do-able. Topics covered include: What's changed in terms of how people prefer to consume video content? Who should "own" and be making video content in organizations? Leveraging existing association content for video. The value of getting information from human beings. Video as a strategy, not a one-off project. Video is a relationship, not a marketing, tool. The many ways associations can use video. Producing video using the resources you have available to you. The amazing things today's video tools can do. Myths and misconceptions about video. How to measure the performance of your videos. Does one video channel work any better for associations than another?   Learn how you can make video easy for your association: Record, collect, and polish videos from staff or members and share them directly in your community or emails with Higher Logic Thrive Video, powered by VideoRequest.