Viele Wege führen zum erfolgreichen Storytelling - im Gespräch mit Wolfgang Jung? #450

from Digitales Unternehmertum - rund um das digitale Business! · host Thomas Ottersbach - Unternehmer, Experte Online-Marketing & Digitales Business

Im Podcast mit Wolfgang Jung spreche ich über Storytelling und weshalb es eigentlich keine Grenzen gibt und Storytelling nahezu in jedem Online-Marketing-Kanal einsetzbar ist. Bei Youtube ist es beispielsweise das Video und der Nutzer wird direkt mit der Message konfrontiert. Bei einer SEA-Kampagne kann es die Landingpage sein. Die Werbeanzeige dient als Teaser und das eigentliche Storytelling-Element wird über die Landingpage verlängert bzw. findet dort statt. Auch im SEO kann Storytelling eingesetzt werden. Also, hört euch den Podcast unbedingt an, denn dort gibt es wieder einmal ganz viel Expertise und Inspiration.

Episode metadata supplied by the publisher feed · Published Jun 17, 2023

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Viele Wege führen zum erfolgreichen Storytelling - im Gespräch mit Wolfgang Jung? #450

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