Viewpoint: An Interview with Fortumo CEO and Co-Founder Martin Koppel

In this episode of Viewpoints, Senior Services & Payments Analyst Philip Benton interviews Fortumo CEO and Co-Founder Martin Koppel. Fortumo founded in Estonia, with five other offices worldwide, is a leading global provider of direct carrier billing.  Fortumo payments cover 96 markets and connect merchants to subscribers of more than 350 mobile operators. The two discuss the evolution of direct carrier billing and how it is enabling digital companies to collect payment from the unbanked population as well as concerns over security when using this alternative payment method.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.