Viktor Popovic - Washing Away the Fees, Markups, and Fine Print

Send us Fan MailCredit card processing feels simple until you’re the one paying the bill. Statements show one “rate,” then, when the month closes, the real cost is buried under layers of fees, markups, and fine print that most busy operators do not have time to decode. We talk with Viktor Popovic, co-founder of Avendo, about why that lack of transparency is a real profit leak for e-commerce businesses and how he’s trying to fix it with a fintech SaaS platform built for online merchants.Viktor also shares the long arc behind the startup. He came to the United States after the civil war in Yugoslavia, studied in Florida, and then built Ultimate Washer from scratch into a nationally recognized e-commerce company for over 21 years before exiting. This has given him a real understanding of what e-commerce brands deal with in credit card processing.If you’re building a startup, running an e-commerce business, or just tired of hidden credit card processing fees, you’ll get concrete ways to think about preparation, execution, and scaling. Learn more about Avendo at https://www.avendo.tech/