Vinnie Fisher / Founder & CEO, SiteTrust. Coach. Speaker. Author

The Trust Gap: What AI Is About to Expose About Your BusinessVinnie Fisher has done something most entrepreneurs only dream about: he built and exited three seven to eight figure companies, and now he is using everything he learned to tackle one of the most urgent problems in modern business, the AI trust crisis. A corporate attorney for 26 years, a serial entrepreneur, and the author of four books, Vinnie is the founder and CEO of SiteTrust, the certification platform that helps businesses prove to their customers that they use AI responsibly. In this candid conversation with Paul Povolni, Vinnie shares the chip-on-his-shoulder origin story that drove him from a broken home to the top of his law school class. He breaks down what makes a business truly sellable, why the converting offer is the single most important thing in any company, and how he found the idea for SiteTrust in the middle of a church sermon. Vinnie also introduces the Trust Gap framework, covering the three leadership gaps every business leader needs to shrink, integrity, awareness, and courage. And he closes with a message that might just be the most practical thing any entrepreneur can hear: your real superpower is not quitting.GUEST BIO:Vinnie Fisher is a serial entrepreneur and problem-solver who has spent three decades identifying critical market gaps and building scalable infrastructure to solve them, from 26 years in corporate law to founding and exiting multiple seven to eight figure companies generating over $400 million in sales. A lawyer by trade, Vinnie practiced tax and business law for 10 years before leaving the field in 2007 to pursue entrepreneurship full-time, building companies across industries including early internet, web hosting, and back-office financial operations. He is now the founder and CEO of SiteTrust, the certification standard for AI disclosure that helps businesses demonstrate transparency, reduce legal exposure, and earn measurable customer trust. Vinnie is the author of four published books, including "The CEO's Mindset," "False Profits," and "Beyond Your Shadow," and is currently writing his fifth book, "The Trust Gap." He lives in Ohio with his wife Deb and their four children.LINKS: sitetrust.com/giftsSend us Fan MailPaul Povolni (Voppa) is the founder of Voppa Creative and a creative leader with over 30 years of experience in brand strategy and design. Based in Jackson, Mississippi, he has worked with clients internationally, leading teams in award-winning branding while serving as a coach and speaker. Paul delivers workshops and keynotes on brand strategy, creative thinking, and organizational culture, and hosts The Headsmack Podcast: Conversations with Misfits. His work centers on helping organizations lead with Clarity, Creativity, and Culture.Headsmack WebsiteVoppa Creative Website