Viral Branding

Worldwide Executive Creative Director at Edelman Digital Jared Hendler discusses viral branding as part of a presentation at AdTech Chicago 2008 where speakers identify the current and emerging viral platforms, plus should brands try to produce viral phenomena or does that run the risk of violating the unwritten code of authenticity?

Episode metadata supplied by the publisher feed · Published Aug 9, 2008

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Viral Branding

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