VIRAL BRANDS & CREATIVE COLLABS — Starbucks, Dove x Crumbl, Dog Pack (Ep. 020)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/From a $300 Starbucks cup to talking dogs powered by AI — this week’s episode unpacks what happens when creativity, culture, and smart positioning collide.What You’ll Learn:Why you are not your customer — and how that shift can 10x your offer strategy.The secret behind Starbucks’ ability to sell “premium” without premium ingredients.How brands like Dove and Crumbl use unexpected collabs to revive relevance and reach.The viral AI dog campaign that proves entertainment still converts.Timestamps:00:00- Introduction04:52 – You Are Not Your Customer: Building Offers Beyond Your Own Preferences 08:45 – Starbucks’ $300 Bearista Cup: Scarcity, Positioning, and Premium Perception 13:10 – Cold Foam Economics: How Starbucks Rebranded Whipped Cream into a $2 Add-On 17:00 – Dove x Crumbl: Turning Cookies into Soap and Collabs into Cash 24:45 – Cutting Through Holiday Noise: Standing Out During Black Friday Chaos 33:00 – AI Dogs, Real Impact: How Dog Pack Used Humor + Honesty to Win 20M DownloadsReferences & Resources:Starbucks “Bearista” Holiday CupCrumbl CookiesDoveDog Pack AppBlack Friday Statistics (2024)Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com