"Viral for the Right Reasons" - What Dealers Can Learn from Lange & Fetter’s Social Media Strategy | Noella Salter, Marketing Manager at Lange & Fetter Ford

If you’ve ever wondered how a small-town Ford store ends up going mega-viral, builds a loyal community, and turns everyday dealership life into must-watch content… this episode is for you. Today I’m joined by the brilliant, hilarious, and wildly creative Noella Salter, the marketing manager behind Lang & Fetter Ford’s social media presence that the entire industry can’t stop talking about. She’s turned a rural Canadian dealership into a personality-driven brand that people actually want to follow. In this episode, we get into: How Noella went from PR grad to dealership storyteller The moment she realized she had to stop copying her predecessor and start creating as herself Why the people inside your dealership matter more than any vehicle walkaround What to do when your content flops, trolls show up, or you feel creatively tapped out The power of consistency, authenticity, and letting your team shine Why viral moments don’t matter nearly as much as you think, and how she stays grounded anyway Live reactions as we watch some of Lang & Fetter Ford’s most viral posts together If you’re in automotive marketing (or honestly, any business where trust and community matter), this conversation is a blueprint for turning small beginnings into big impact. Noella proves that you don’t need a massive budget, a big city, or sponsorship deals, you just need people who are willing to show up, be themselves, and have a little fun. This episode will make you laugh, rethink your approach to social, and maybe even give you the nudge to try that idea you’ve been sitting on.