Viral Mattress Ads & Crowdfunding

from The Unofficial Shopify Podcast · host Bryant Garvin, Kurt Elster

Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)What if your brand could sell a million orders before shipping a single product?Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life’s rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine.Sponsors:Swym – Wishlists, Back in Stock alerts, & moreCleverific – Smart order editing for ShopifyZipify – Build high-converting sales funnelsLinks & Resources:Bryant Garvin on LinkedInOzlo SleepPurple MattressGroove LifeWork with KurtWorkApplyNewsletter

What this episode covers

"Most brand virality is paid for. That’s the secret no one wants to admit."

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Viral Mattress Ads & Crowdfunding

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This episode is 48 minutes long.

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This episode was published on July 22, 2025.

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