Viral to Valuation: Building Women’s Cricket as a Brand

India’s Women in Blue have just delivered a World Cup win that electrified the nation, but what comes after the euphoria? In this episode of The Morning Brief, host Anirban Choudhury talks to branding and marketing veterans Harish Bijoor and Lloyd Mathias about what this historic moment means for the future of women’s cricket from visibility and storytelling to sponsorships, fan economies and year-round opportunities. We look at the structural shifts the sport needs, the commercial forces shaping its next phase, and what it will take to turn one breakthrough win into a sustainable, thriving ecosystem. Are we finally ready to build women’s cricket for the long haul?Tune in: You can follow Anirban Chowdhury on his social media: X and LinkedinCheck out other interesting episodes from the host likeBattle Beyond Borders, Peace Perished: Explaining the Pahalgam Terror Attack, Corner Office Conversation with Sridhar Vembu, CEO, of Zoho Corporation, Rebel Foods’ chief on Building Brands, Tech, and an IPO on the Horizon and much more. Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.Credit: StarsportsSee omnystudio.com/listener for privacy information.