Virales Marketing am Beispiel der Currywurst

What this episode covers

Keine Currywurst mehr in der Kantine - ein Skandal für Gerhard Schröder, der mit einem emotionalen Post - auf den Beschluss des VW-Vorstandes bei einer Werkskantine ausschließlich veganes bzw. vegetarisches Essen anzubieten - reagiert. Das dieser Post viral geht, war zu erwarten. Ich spreche mit Euch in dieser Podcast-Folge über dieses spezielle Beispiel von viralem Marketing. Aber auch darüber wie Unternehmen, die Reichweite des Posts bzw. des #rettetdiecurrywurst nutzen, um ihr eigenes Produkt zu bewerben oder ihr Markenimage aufzubauen.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Guardians Of Innocence Guardians Of Innocence Guardians of Innocence is a powerful and informative podcast designed to equip parents, teachers, and communities with the knowledge and tools needed to protect children from the growing threat of trafficking. Each episode dives deep into the tactics traffickers use to target vulnerable children—both online and in real life—and provides actionable advice on how to recognize the warning signs.Through expert interviews with cyber safety professionals, law enforcement, and survivors, we uncover the latest grooming methods, share real-world stories, and empower listeners to become vigilant guardians of innocence in their own families and communities.Guardians of Innocence is more than just a podcast; it’s a call to action to safeguard our children, raise awareness, and foster a united front against trafficking.Listen. Learn. Protect. Take Me Off Your List Pitchfire Ryan O'Hara, CEO and founder of Pitchfire dives into the wild world of B2B marketing, demand generation, sales, and all things go-to-market with the help of some friends. Sponsored by Pitchfire. Sign up for free: https://www.pitchfire.com

Frequently Asked Questions

How long is this episode of Online Marketing zum Mittag?

This episode is 10 minutes long.

When was this Online Marketing zum Mittag episode published?

This episode was published on August 23, 2021.

What is this episode about?

Keine Currywurst mehr in der Kantine - ein Skandal für Gerhard Schröder, der mit einem emotionalen Post - auf den Beschluss des VW-Vorstandes bei einer Werkskantine ausschließlich veganes bzw. vegetarisches Essen anzubieten - reagiert. Das dieser...

Can I download this Online Marketing zum Mittag episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.