Virales Marketing am Beispiel der Currywurst

from Online Marketing zum Mittag · host Maria Aust | Webseitenhelden

Keine Currywurst mehr in der Kantine - ein Skandal für Gerhard Schröder, der mit einem emotionalen Post - auf den Beschluss des VW-Vorstandes bei einer Werkskantine ausschließlich veganes bzw. vegetarisches Essen anzubieten - reagiert. Das dieser Post viral geht, war zu erwarten. Ich spreche mit Euch in dieser Podcast-Folge über dieses spezielle Beispiel von viralem Marketing. Aber auch darüber wie Unternehmen, die Reichweite des Posts bzw. des #rettetdiecurrywurst nutzen, um ihr eigenes Produkt zu bewerben oder ihr Markenimage aufzubauen.

Episode metadata supplied by the publisher feed · Published Aug 23, 2021

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Virales Marketing am Beispiel der Currywurst

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