Virality Doesn't Fill Shows (feat. SIPPY) | EF EP 142

Laylo is the drop platform and CRM used by artists and promoters like Fisher, Chris Lake, James Hype, Mochakk, Whethan, and TekSupport to create hype around big moments and build a direct line to fans. With Laylo, you can capture phone numbers from social media and message your biggest supporters when tickets or merch go live, plus reward them with exclusives. It works across SMS, email, WhatsApp, and Instagram DMs, with integrations like Shopify and Spotify, voicemail hotlines, and a complete tour suite when you’re ready to hit the road. Laylo makes it easy and affordable for DJs to drop in your style and build a fandom that lasts. Get 15,000 free messaging credits here with code Olivia15.You’ll also have a chance to meet Thatch Sammet, Head of Strategic Partnerships at Laylo, and get direct insights on how to leverage the platform at Miami Music Nexus!---------------------------------------------------------What happens when a DJ bets her career on the one album she wrote only for herself?Olivia Mancuso sits down with Sippy, the Australian-born bass music and dubstep producer who just wrapped her Scars In Stereo album tour. Sippy built a loyal fanbase on lighthearted, high-energy club sets. Then she released something completely different. They dig into how Sippy held onto years of moody, personal music before finally committing to an album, and how that decision had nothing to do with strategy or bookings. Olivia and Sippy also break down when it actually makes sense to pivot your sound, how to build a fanbase that rides with you through career changes, and why chasing virality produces fans who will never buy a ticket or a piece of merch. This episode is essential listening for any artist trying to build something that lasts in dance music without losing themselves in the process.Ready to turn Miami Music Week into more than just parties?Join us at Miami Music Nexus and spend your time in Miami learning how to build real fanbases, tour smarter, and grow your career in electronic music—with industry pros who actually know what they're talking about.👉 Get tickets here👉 Want personalized guidance on your music career? Book a one-on-one consultation with Olivia on GreenRoom where you can get tailored advice on branding, business strategy, and sustainable career growth.👉 Instagram: @oliviamancuso__👉 Video Editor/Audio Engineer: James Fixx