Virality is Not the Answer: Why Emotional Depth Outlasts Algorithmic Luck Every Time

Virality is often treated as the ultimate goal in music marketing. But what if it’s one of the least reliable ways to build a lasting career? In this episode, I explore the psychology and neuroscience behind viral success, why exposure rarely translates into fandom, and how emotional depth creates the kind of listener relationships that stay around long-term.🎧 For questions or comments, reach out to me at [email protected]. 📝 The full transcript of this episode is available at listenpath.com.