Virat Khullar, Head of Marketing at Hyundai India: Optimism is a Force Multiplier

Watch this interview on YouTube⁠⁠⁠ ⁠⁠⁠Full transcript⁠⁠⁠ — It's easy to see every glass as half-empty in today's world, says Virat Khullar, head of marketing for Hyundai India. But focusing on the negative will imperil your leadership, while choosing optimism will help you structure things better. "Perpetual optimism for me is a force multiplier," he says. "You will motivate people around you. You will gather the right teams, you will list down things that will make you ultimately achieve the objective." Today on Building Better CMOs — recorded live at MMA's Impact India event near New Delhi — Khullar and MMA Global CEO Greg Stuart talk about the importance of understanding consumer behavior through ethnographic research; the challenges and opportunities in the Indian marketing landscape; and the surprisingly significant role daughters play in car purchase decisions. They also discuss Hyundai's full-funnel marketing strategy and how AI is transforming creative production and personalization. This episode was produced and edited by Eric Johnson from ⁠LightningPod.fm⁠. ⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠ ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ ⁠⁠⁠Rate & review the podcast⁠⁠⁠ Links: ⁠⁠⁠Virat's LinkedIn⁠⁠⁠ ⁠⁠⁠Greg's LinkedIn⁠⁠