Virgin Hotels' Jeff Borman on leveraging uniqueness

from CoStar News Hotels · host CoStar News Hotels

In an interview at the 2026 Hotel Data Conference with CoStar News Hotels' Sean McCracken, Virgin Hotels' Jeff Borman talks about how the boutique, experience-focused Virgin Limited Edition is outperforming the company's larger hotel portfolio.

Episode metadata supplied by the publisher feed · Published Aug 21, 2026

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Virgin Hotels' Jeff Borman on leveraging uniqueness

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