Virtuelle Influencer - KI-Avatare erobern die Werbung

from KI verstehen · host Schroeder, Carina; Krauter, Ralf

Als digitale Meinungsführer können Influencer Wissen, Einstellungen und Verhalten ihrer Follower beeinflussen. Doch mit KI erzeugte Avatare machen ihnen zunehmend Konkurrenz. Allzu menschlich dürfen die virtuellen Influencer aber nicht wirken. Schroeder, Carina; Krauter, Ralf

Episode metadata supplied by the publisher feed · Published Aug 15, 2024

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Virtuelle Influencer - KI-Avatare erobern die Werbung

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