Virtuoso’s Matthew Upchurch on the Evolution of Luxury Travel and the Future of Travel Advising (Part 2)

In Part 2 of our conversation with Matthew Upchurch, the chairman and CEO of Virtuoso discusses the transformative challenges that have shaped today’s travel advisor profession. Listeners will gain insight into how the industry navigated the rise of online travel agencies, the strategic decision behind Virtuoso’s rebranding and the far-reaching influence of mobile technology and social media. Upchurch also speaks about his mission to elevate the role of travel advisors, his evolving definition of luxury and why cross-generational collaboration is vital to the future of the industry. Listen to Part 1 here.  This episode is sponsored by The Globus Family of Brands. RESOURCES MENTIONED IN THIS EPISODE Virtuoso ABOUT YOUR HOST  Emma Weissmann is the Executive Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly, and the Editor-in-Chief of print publication AGENTatHOME.TravelAge West also produces events including Future Leaders in Travel, Global Travel Marketplace West, the WAVE Awards gala ad the Napa Valley Leadership Forum.  ABOUT THE SHOW  TravelAge West’s award-winning podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.See omnystudio.com/listener for privacy information.