Visa & Mastercard: Set & forget Brands

What this episode covers

Profitability That Sets These mega brands Apart. This is where Visa and Mastercard move from great businesses to genuinely rare ones. Visa generated $21.6 billion in free cash flow in 2025. Mastercard generated $16.4 billion, up 21 percent year over year. Visa converts roughly 55 cents of every dollar of revenue directly into free cash flow — an operating margin of 61.8 percent. Mastercard runs at 55.8 percent. To put that in plain language: more than half of every dollar these companies bring in drops straight to the bottom line as cash. Both fully fund their buybacks and dividends from free cash flow alone — no financial engineering required. If either chose to pay all that cash out as a dividend instead of buybacks, each would yield approximately 3 percent today. In a world of rising rates, geopolitical uncertainty, and volatile earnings across most of the market, that kind of consistency is genuinely rare — and genuinely valuable. Important InformationInvestors should carefully consider the Fund’s investment objectives, risks, charges, and expenses before investing. This and other information can be found in the Fund’s statutory and summary prospectuses, which may be obtained at LogoETF.com. Read the prospectus carefully before investing.

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