Visa To Venture EP 09 – How Joseph Lee Pivoted Through Crisis and Built Supademo for 100,000+ Users

from Visa To Venture · host Jacob J. Sapochnick

In this conversation, Joseph Lee, co-founder and CEO of Supademo, shares his journey from Seoul to Canada to New York and what it took to build an AI-native product used by more than 100,000 people across 100 countries. He reflects on dropping out to start his first venture, scaling a seafood marketplace through Techstars, and pivoting during COVID into profitable B2B software. Joseph dives into his O-1A visa path and overcoming an RFE, why the United States is unparalleled for founders, and how he builds culture with trust, radical candor, and a flat, meritocratic team. He also talks fundraising as a foreign founder, why brand and distribution matter more in the AI era, and the mindset that makes you undeniable. He closes with advice to act instead of over-researching and a reminder he would give his younger self to enjoy the moment.Learn more at superdemo.com

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This episode is 32 minutes long.

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This episode was published on December 3, 2025.

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