Visa To Venture EP 11 – Brewing a Business: Maggie Xue and The Creation of Us Two Tea

In this episode of Visa To Venture, Jacob Sapochnick interviews Maggie Zhu, founder of Us Two Tea, a modern tea and lifestyle brand rooted in Taiwanese culture. Maggie shares her journey from arriving in the United States on a student visa to building a brand from the ground up in one of the most competitive consumer markets.As a designer turned founder, Maggie breaks down how she approached brand-building with intention, differentiated Us Two Tea in a crowded tea landscape, and translated cultural heritage into a modern product experience. She also opens up about the realities of building a company as an immigrant founder, navigating uncertainty, and turning personal challenges into creative direction.This conversation covers practical insights for early-stage founders, including how to stand out in saturated markets, build meaningful networks, think about fundraising, and stay resilient while building in today’s startup environment.Learn more at https://www.ustwotea.com