Visibility Is the Growth Strategy Nobody's Talking About

Most software companies don't have a product problem.They have a visibility problem.In this solo episode, Amiee Keenan shares a realization that has been shaping the future of The ISV Society and changing the way she thinks about growth in the technology ecosystem.After years of conversations with ISVs, ERP partners, SaaS leaders, and ecosystem builders, one theme kept showing up:"We're great at what we do. We just wish more people knew about it."Amiee explores why visibility has become one of the most important growth drivers for modern software companies and introduces The CVCC Framework—Clarity, Visibility, Community, and Collaboration.She also shares the thinking behind a new participation-focused vision for The ISV Society, why every conversation opens a new door, and how companies can create more opportunities simply by showing up consistently.If you're looking to build awareness, strengthen partnerships, and create momentum in the ecosystem, this episode is for you.🚪 Open More Doors with the CVCC Growth ChecklistEvery conversation, event, introduction, and collaboration has the potential to open a new door.The CVCC Growth Checklist is designed to help you identify where your company is creating visibility, building relationships, and generating momentum across the ecosystem. Whether you're focused on awareness, partnerships, or growth, this practical guide will help you determine what's working—and where new opportunities may be waiting.Get the checklist.🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.Learn more about ⁠The ISV Society⁠