Visibility Isn’t Vanity: Why PR Is Your Secret Weapon with Larissa Banting

from Bold Moves Business Podcast for Entrepreneurs · host Angela Merzib

In this Bold Moves episode, Larissa shares her incredible journey from working as a unit publicist in Canadian television to taking a bold leap and moving to Costa Rica, where she founded one of the region’s pioneering destination wedding planning firms. Not only did she grow her business to seven figures, she strategically used Public Relations to achieve this milestone and was recognized as one of the top 30 destination wedding planners in the world!In this conversation, Larissa and Angela dive deep into the world of public relations for entrepreneurs: busting PR myths, tackling common misconceptions, and explaining why PR isn’t just for celebrities or the ultra-successful. Larissa shares actionable strategies for pitching yourself as an expert, how to stand out to the media, and why building authority is more essential than ever in the age of AI and content overload.Whether you’re a solopreneur, a small business owner, or just curious about how publicity can transform your business, this episode is packed with practical advice and inspiring stories. Get ready to learn how to put yourself out there, leverage the media, and make your own bold move!Connect with Melissa:Webstie: www.larissabanting.comSocial Media:https://www.facebook.com/larissabanting https://www.instagram.com/larissa_bantinghttps://www.linkedin.com/in/larissabantingConnect with Angela:Instagram: @beboldbrandingWebsite: beboldbranding.comLinkedIn: Angela MerzibDownload Angela's Free Guide: "Turn Clicks Into Clients" https://sendfox.com/lp/m7nk2v

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This episode is 57 minutes long.

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This episode was published on July 19, 2025.

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