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Visible CMO Minjae Ormes: Phone service can be a ‘lifestyle brand’ episode artwork

EPISODE · Apr 4, 2019 · 27 MIN

Visible CMO Minjae Ormes: Phone service can be a ‘lifestyle brand’

from The Modern Retail Podcast · host Digiday

A few months ago, Verizon launched Visible, a new brand that sits within the multi-billion dollar company. Launched invite-only, Visible is a digital-only phone carrier with no stores and e-commerce only service. And the telco brand is taking cues from direct-to-consumer brands. Minjae Ormes, CMO at Visible, discusses Visible’s strategy, the cues the company’s taken from Glossier and its own direct to consumer playbook.

What this episode covers

A few months ago, Verizon launched Visible, a new brand that sits within the multi-billion dollar company. Launched invite-only, Visible is a digital-only phone carrier with no stores and e-commerce only service. And the telco brand is taking cues from direct-to-consumer brands. Minjae Ormes, CMO at Visible, discusses Visible’s strategy, the cues the company’s taken from Glossier and its own direct to consumer playbook.

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Visible CMO Minjae Ormes: Phone service can be a ‘lifestyle brand’

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How long is this episode of The Modern Retail Podcast?

This episode is 27 minutes long.

When was this The Modern Retail Podcast episode published?

This episode was published on April 4, 2019.

What is this episode about?

A few months ago, Verizon launched Visible, a new brand that sits within the multi-billion dollar company. Launched invite-only, Visible is a digital-only phone carrier with no stores and e-commerce only service. And the telco brand is taking cues...

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