Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder & CEO of Enthuse Marketing episode artwork

EPISODE · Jan 7, 2026 · 32 MIN

Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder & CEO of Enthuse Marketing

from Great Minds: People and Culture · host Advertising Week & Emerald

What happens when an agency is built on teaching and not just executing? In our latest episode, Ren Akinci sits down with Kim Lawton, founder & CEO of Enthuse Marketing, to break down the non-negotiables behind sustainable creativity, the traps experiential teams keep falling into, and what agency leaders need to unlearn heading into 2026.

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Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder & CEO of Enthuse Marketing

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