Visit Salt Lake launches new campaign rebranding the capital city episode artwork

EPISODE · Jul 20, 2026 · 10 MIN

Visit Salt Lake launches new campaign rebranding the capital city

from KSL's Inside Sources

Is it time for Utah's capital city to get a new nickname? Some new branding to better promote the area? Visit Salt Lake thinks so, so now they're launching a new marketing campaign labelling Salt Lake City as "America's Mountain City." Take that, Denver -- aka the "Mile-High City!" Greg and Holly read listener suggestions on what nickname SLC should take for future marketing campaigns. Inside Sources executive producer Andy Cupp also joins the conversation.

Episode metadata supplied by the publisher feed · Published Jul 20, 2026

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Visit Salt Lake launches new campaign rebranding the capital city

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