Visitors are dead, long live the players! With Alex Book

We're leaping into the future with today's podcast guest - talking to Alex Book, the Chief Operating Officer at Arcade.Arcade specialise in using augmented reality (AR) to help visitor attractions engage their audiences more meaningfully. They're experts at creating immersive experiences designed to guide, educate, entertain and, most importantly, connect us more to the world and each other.Alex is a big believer in "experience is king" - which we discuss at length in the interview along with why it might be time to say goodbye to the 'visitor'.We experienced a few technical difficulties with this recording - but nothing that takes away from Alex's insight.What we discussed:The importance of using augmented reality with a purposeThinking of visitors as players, rather than guestsHow the heritage sector is embracing ARAccessibility considerations with using ARHow AR will become a normal way of lifeThe opportunities for museumsShow references:https://arcade.ltd/Ready Visitor One….? Why it’s time to say goodbye to the ‘visitor’https://www.lovecamden.org/index.php/Camden_Peoples_Museum Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here