Vista Radio President Bryan Edwards on the company's simultaneous 21-station rebrand

We last spoke with Vista Radio President Bryan Edwards in February 2024 as the company announced it was set to acquire 21 stations from Bell Media in British Columbia as part of BCE's divestiture of 45 radio stations. More than one year later, Vista is now operating those stations, officially becoming the second largest radio group in the country. We welcome Bryan Edwards back to the podcast to talk about the ownership transition and major rebrand effort as those stations and their employees join Vista, as well as his continued optimism about radio's viability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.