Visual, rápido y con IA: así llevó Oct8ne al 6% de conversión el chat de Intex

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Cuando empezaron los chats automatizados, recibían mucho hate. el “Quiero hablar con un humano” era “trending topic” entre las respuestas. Esto siguió pasando un poco al principio de los chats basados en IA generativa. Por suerte, en este mismo podcast hemos ido viendo estos dos años como ha ido evolucionando para bien. Recuerdo los casos de Freshly en 2024 (programa 303), o PcCbox el año pasado (programa 360) que lo retrataban. Vamos a ver un nuevo caso de aplicación muy interesante. Intex se pasó a Oct8ne por el tema del covisor, por su capa visual y es un ejemplo interesante porque puede contarnos cómo ha ido evolucionando desde el chat “tradicional”, al chatbot, al actual chat con IA. Profundizaremos en este caso de atención al cliente digital con Daniel García Molina, director de operaciones comerciales en Intex Iberia y Mario Muñoz, Sales Manager de Oct8ne. Enlaces de interés:⭐ [Beloved sponsor] Oct8ne: tu solución de atención al cliente conAgentes IA con soporte visualWeb de Intex

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This episode was published on May 11, 2026.

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