Vitae Foundation’s Nick Johnson on Pro-Life Strategy, Messaging Research, and Amendment 3 Fight in Missouri

Nick Johnson discusses the upcoming pro-life dinner featuring keynote speaker Brandon Tatum and highlights the work of the Vitae Foundation in studying emotional decision-making around abortion. Johnson explains the organization’s long-form research approach, which focuses on in-depth emotional interviews to identify what drives or deters pregnancy-related decisions, then applies those findings to targeted messaging for women in crisis situations. The conversation shifts to Missouri’s upcoming ballot fight over Amendment 3, with Johnson stressing the importance of voter turnout and efforts to reverse aspects of the previous measure. He also notes how modern digital targeting, online messaging, and access to abortion pills have changed the landscape of the pro-life debate, making outreach and education more complex than in past decades. The segment closes by emphasizing the role men play in pregnancy decisions and how their involvement can influence outcomes toward life-affirming choices. Hashtags: #NickJohnson #VitaeFoundation #BrandonTatum #ProLife #Amendment3 #MissouriPolitics #AbortionDebate #Election2026 #PoliticalMessaging #Hour4