Vitamin A #100 - OMR Gründer Philipp Westermeyer über das OMR Festival, Amazon und die Zukunft des E-Commerce

❗️Vitamin A Community❗️ Du möchtest den Vitamin A Podcast aktiv mitgestalten, hast Fragen/Anregungen oder willst dich einfach mit anderen austauschen? Dann werde Teil der Vitamin A Community auf Discord: https://adference.com/discordUNFASSBAR! Wir sind bei der 100. Folge Vitamin A angelangt. Zu diesem besonderen Anlass haben wir einen ebenso besonderen Gast für euch: Philipp Westermeyer von OMR, den Rockstar der deutschen Podcast und Online Marketing Szene! Gemeinsam mit ihm schauen Mareike und Florian auf Chancen und Risiken der letzten zwei Jahre und wie sich OMR entwickelt hat. Freut euch auf einen Rundumschlag zu Amazon, die Entwicklungen von digitalen Marktplätzen und die Frage, was das alles für euch als Advertiser bedeutet. Und wie geht es in Folge 101 weiter? Eins bleibt gewiss: Spannende Themen und ein warmer Kaffee wird unsere Hosts weiterhin durch die Amazon Advertising Welt begleiten. Alle Themen der Episode im Überblick:Intro (00:00-05:26)Wer ist Philipp Westermeyer und was begeistert ihn? (07:26)Welche Auswirkung hatte Corona auf OMR & die Online Marketing Welt? (12:38)Worauf können sich E-Commercer beim OMR Festival 2022 freuen? (18:24)Wie schätzt Philipp die Rolle von Amazon im Online Marketing ein? (34:05)Philipps Meinung: Müssen Marken das Amazon Game spielen?(41:51)Wie schätzt er die Entwicklungen im digitalen Werbemarkt ein? (49:59)Wie hält Philipp sein Wissen up to date? (55:47)Fazit und Verabschiedung (58:49)Links & Ressourcen:Erhalte einen Einblick in unser Amazon PPC Tool - Mit deinem persönlichen 𝗦𝗽𝗲𝘇𝗶𝗮𝗹-𝗗𝗲𝗮𝗹: hubs.li/Q017bGbq0Triff uns am Stand A1 G06 beim OMR Festival 2022: omr.com/de/events/omr22/   Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: adference.com/podcast-vitamin-a/Für Fragen und Feedback schreib uns gerne eine Mail an: [email protected]

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This episode was published on April 6, 2022.

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