Vitamin A #16 - Gast: Ronny Marx - Vom Art Director, zu SEO, zu E-Commerce, zum Amazon Spezialisten!

Episode 16 mit einer Interview-Premiere: Florian und Mareike haben Ronny Marx von intomarkets zu Gast. Gemeinsam sprechen sie nicht nur über seinen Werdegang, intomarkets und Amazon Advertising Insights. Es gibt auch Best Practice Tipps und Prognosen für dich zum Thema Kampagnen Struktur, ACoS und CPO.Alle Themen der Episode im Überblick:Kurz zusammengefasst: Wer bist du und was macht intomarkets? (01:22)Welchen Stellenwert hat Amazon PPC für intomarkets und eure Kunden? (04:36)Wie gestaltet ihr eure Kundengespräche und wie geht es dann weiter? (06:07)Was ist die Erwartungshaltung eurer Kunden an Amazon PPC? (12:30)ACoS oder CPO - was bedeuten diese Kennzahlen für euch? (14:44)Was ist der größte Fehler, den ein Amazon Advertiser machen kann? (20:53)Wie sieht eure Best Practice Kampagnenstruktur aus? (25:20)Wie eignest du dir dein SEO und PPC Wissen an? (27:45)Deine Prognose für Amazon PPC? Was kommt Neues? (30:45)Was sagst du zu Sponsored by Amazon Produkten? (35:46)Lassen sich Kunden auf Amazon bereits vor der eigentlichen Suchintention erreichen? (38:53)Die E-Commerce Konferenz merchantday fällt aus! Was ist geplant? Und worum geht es in deinem neuen Podcast? (43:04)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-intomarkets-ceo-ronny-marxWas sind die fünf größten Amazon PPC Fehler? adference.com/blog/podcast-amazon-advertising-vermeide-kostspielige-fehlerIm Amazon Advertising kannst du nach verschiedenen Performance-KPIs optimieren: ACoS oder CPOadference.com/blog/amazon-ppc-acos-cpoWie kann ich den ACoS optimieren?adference.com/blog/wie-kann-ich-den-acos-optimierenmerchantday Podcast - E-Commerce auf die Ohrenmerchantday.com/podcast/Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 51 minutes long.

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This episode was published on July 29, 2020.

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