Vitamin A #18 - Amazon Advertising Kennzahlen ACoS vs. CPO

Im Amazon Advertising kannst du nach verschiedenen Performance-KPIs optimieren: ACoS ("Advertising Cost of Sales") oder CPO ("Cost per Order"). ACoS ist die Kennzahl der Wahl, wenn es um die Betrachtung der Werbekosten im Verhältnis zum Umsatz geht, oder? Viele Seller und Vendoren betrachten zusätzlich den CPO. Im Podcast sprechen Florian und Mareike über die Amazon Advertising Kennzahlen ACoS und CPO. Welche ist die bessere KPI?Alle Themen der Episode im Überblick:Was kannst du unter der Amazon Advertising Kennzahl ACoS verstehen? (03:58)Wie definiert Amazon Kosten und Umsätze bei Sponsored Products und Sponsored Brands Kampagnen? (05:04)Wie setzen sich die Ausgaben zusammen? (05:48)Warum solltest du den Amazon Umsatzsteuer-Berechnungsservice nutzen? (07:34)Was ist der Break Even ACoS? (09:22)Was ist der CPO? Was sind die wichtigsten Unterschiede zum ACoS?(12:10)Welche Vorteile bietet der ACoS? (14:44)Welche Nachteile musst du beim ACoS beachten? (17:23)Welche Vorteile hat der CPO? (24:07)Was sind die Nachteile des CPO? (27:27)Fazit: ACoS vs. CPO (29:31)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/amazon-ppc-acos-cpoWie kann ich den ACoS optimieren?adference.com/blog/wie-kann-ich-den-acos-optimierenWie berechne ich mein ACoS-Ziel?adference.com/knowledgebase/wie-berechne-ich-mein-acos-zielFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 33 minutes long.

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This episode was published on August 12, 2020.

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