Vitamin A #20 - Wann soll ich meine Gebote in Amazon PPC ändern? episode artwork

EPISODE · Aug 26, 2020 · 31 MIN

Vitamin A #20 - Wann soll ich meine Gebote in Amazon PPC ändern?

from Vitamin A - Deine Dosis Amazon PPC

In Episode 20 dreht sich alles um Gebotsanpassungen in deinen Amazon Advertising Kampagnen. Florian und Mareike geben dir Insights zum Erfassen von Performance-Daten, der optimalen Gebotsberechnung und dem besten Zeitpunkt für deine Gebotsanpassung. Außerdem geht es darum warum überhaupt und wie oft du die Gebote anpassen solltest.Alle Themen der Episode im Überblick:Wie häufig sollte ich mein max. CPC Gebot anpassen? (03:00)Wann solltest du deine Gebote anpassen? (5:20)Wie berechnest du das optimale Gebot für deine Produkte? (06:37)Welche Performance-Daten brauchst du zum Berechnen deiner Gebote? (13:23)Wie häufig aktualisiert Adference Gebote und warum? (17:50)Wie kannst du deine Conversion-Rate vorhersagen? (18:47)Welche Fragen musst du dir vor der Gebotsanpassung beantworten? (20:38)Was ist der optimale Zeitpunkt für Gebotsanpassungen? (21:43)Zusammengefasst: Adference Best Practice-Tipp zu Gebotsanpassungen (29:12)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-wann-soll-ich-meine-gebote-bei-amazon-pcc-anpassenWieviel darf ein Klick kosten? So berechnest du den optimalen CPC für Amazon PPCadference.com/blog/podcast-amazon-was-darf-ein-klick-kostenWie funktionieren dynamische Gebotsanpassungen bei Amazon PPC?adference.com/blog/podcast-amazon-dynamische-gebotsstrategien-amazon-ppcConversion Delay: Warum deine Performance am Vortag schlechter istadference.com/blog/conversion-delay-amazon-ppcFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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Vitamin A #20 - Wann soll ich meine Gebote in Amazon PPC ändern?

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How long is this episode of Vitamin A - Deine Dosis Amazon PPC?

This episode is 31 minutes long.

When was this Vitamin A - Deine Dosis Amazon PPC episode published?

This episode was published on August 26, 2020.

What is this episode about?

In Episode 20 dreht sich alles um Gebotsanpassungen in deinen Amazon Advertising Kampagnen. Florian und Mareike geben dir Insights zum Erfassen von Performance-Daten, der optimalen Gebotsberechnung und dem besten Zeitpunkt für deine Gebotsanpassung....

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