Vitamin A #21 - Interview mit Christian Otto Kelm von Amalyze AG

Heute im Vitamin A Podcast: Christian Otto Kelm. Wahrscheinlich hat kaum einer Amazon so durchgespielt, wie er. In Episode 21 sprechen Florian und Mareike mit dem Amazon-Spezialisten über seine vielen Blickwinkel auf Amazon, über SEO und seinen auf vier Auto-Kampagnen basierenden Amazon Advertising Ansatz. Dieser könnte durch das neu verfügbare Negative Product Targeting für Auto-Kampagnen frischen Aufwind erhalten.Alle Themen der Episode im Überblick:Kurz zusammengefasst: Wer bist du und was machst du? (02:13)“Macht mal Werbung aus, es passiert gar nichts” – Wie stehst du heute zu dem Aufruf aus 2019? (06:30)Wann sollte man Werbung auf Amazon schalten? Wann schaltet man sie deiner Meinung nach besser aus? (07:38)Wie sieht das Kelm’sche Amazon PPC Setup aus? (20:10)Vorlieben: Machst du Performance-Checks lieber im Amazon UI oder über Reports? (27:10)Entscheidungen: Wann zieht ein Produkt bspw. von der Low-Profit in die No-Profit Kampagne um? (28:10)Wo liegen die Grenzen der Strategie? (38:11)Biet-Korridore: Wie granular kannst du gehen? (40:10)Welche Automatisierungen nutzt du für Amazon PPC? (46:20)Warum klassisches Keyword Harvesting nicht Teil der Strategie ist (47:50)Negative Product Targeting für Auto-Kampagnen: Eigentlich ein Game Changer auch für deinen Ansatz, oder? (51:00)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-amalyze-ceo-christian-otto-kelmAmazon Keyword Match Types optimal für deine Kampagnen nutzenadference.com/blog/podcast-amazon-keyword-match-typesSo berechnest du den optimalen CPC für Amazon PPCadference.com/blog/podcast-amazon-was-darf-ein-klick-kostenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 59 minutes long.

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This episode was published on September 2, 2020.

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