Vitamin A #25 - Gebotsanpassungen nach Platzierung

In Episode 25 sprechen Florian und Mareike über Gebotsanpassungen für die Platzierungen von Sponsored Product Kampagnen. Du lernst wie du Gebotsanpassungen fehlerfrei und entsprechend deiner Ziele berechnen kannst, um die Umsätze deiner Amazon PPC Kampagnen zu maximieren. Dabei stehen heute dein ACoS-Ziel und deine maximale Performance im Mittelpunkt. Um selbst Berechnungen durchzuführen stellen wir dir ein Spreadsheet für deine Gebotsanpassungen bereit.Alle Themen der Episode im Überblick:Was sind Gebotsanpassungen für Sponsored Product Kampagnen? (04:35)Was brauchst du grundlegend um dein Kampagnenziel zu erreichen? (07:16)Wie kannst du die Performance deiner Kampagnen mit Gebotsanpassungen für unterschiedliche Platzierungen steigern? (11:09)Wann solltest du die Gebotsanpassungen nach Platzierung nutzen? Zwei Use Cases. (12:05)Was passiert, wenn du deine Gebote für Platzierungen nach ACoS-Abweichungen anpasst? (13:46)Wie berechnest du den Umsatz per Click für deine Gebote? Die Metrik Revenue-Pro-Click (18:40)Gebotsanpassungen für Top of Search (19:40)Gebotsanpassungen für das Placement Produktdetailseiten. Was passiert mit dem Basisgebot? Wie führst du deine Gebotsanpassungen in anderen Szenarien durch? (27:21)Wie kannst du das Adference Spreadsheet als Grundlage für deine Gebotsanpassung nutzen? (32:22)Zusammenfassung: So kommst du auf den optimalen Klickpreis für jedes Placement. (34:27)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-gebotsanpassungen-nach-platzierung-sponsored-productsWie funktionieren dynamische Gebotsanpassungen bei Amazon PPC?adference.com/blog/podcast-gebotsanpassungen-nach-platzierung-sponsored-productsWieviel darf ein Klick kosten? So berechnest du den optimalen CPC für Amazon PPCadference.com/blog/podcast-amazon-was-darf-ein-klick-kostenSponsored Products: In 3 Schritten zum optimalen Amazon Kampagnen-Setupadference.com/blog/sponsored-products-3-schritte-zum-optimalen-amazon-kampagnen-setupSpreadsheet Gebotsanpassungen in Sponsored Productsadference.com/gebotsanpassungen Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 38 minutes long.

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This episode was published on September 30, 2020.

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