Vitamin A #28 - Sponsored Brands Video

Mit Sponsored Brands Video Ads kannst du deine Retail Readiness auf Amazon nun noch gezielter steigern. In Episode 28 sprechen Florian und Mareike geradezu euphorisch über Sponsored Brands Video Ads, mit welchen Tools Amazon gepartnert hat, um dir die Video-Erstellung zu erleichtern und erste Performance-Effekte.Alle Themen der Episode im ÜberblickWas sind Sponsored Brands Video Ads? (04:48)Wie kannst du die Video Ads ausrichten? (08:15)Sponsored Brands und der broad Match Type (Exkurs) (09:20)Welches Abrechnungsmodell verwendet Amazon für die Video Ads? (12:12)Wie erstelle ich Sponsored Brands Video-Anzeigen? (13:02)Welche Tools unterstützen dich bei der Erstellung der Video Ads? (17:27)Wo werden die Video Ads ausgespielt (Desktop und Mobile)? (22:24)Welche Performance-Effekte haben wir bisher festgestellt? Niedrigere CPCs, höhere Conversionrate, CTR? Erwartungen und Realität. (25:43)Links & Ressourcen:Der Blogpost zur Podcast-Episode inkl. aller Video- & Audio-Spezifikationenadference.com/blog/podcast-sponsored-brands-videoDer Ultimative Sponsored Brands Guide:adference.com/blog/der-ultimative-sponsored-brands-guide-2020Florian auf LinkedIn:linkedin.com/in/florian-nottorf/Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 34 minutes long.

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This episode was published on October 21, 2020.

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